OUR LAZY PHILOSOPHY

Busy is overrated.
Lazy is smarter.

We live in a culture that glorifies hustle and makes us feel guilty for doing less.

At Lazy, we believe the opposite: lazy is a superpower.

Lazy = Effortless.
Lazy = Smarter. Lazy = Freeing

Because doing less isn't neglect — it's the smarter way. Our formulas overachieve so you don't have to, giving you visible results without the grind. Lazy isn't neglect — it's knowing what matters, skipping what doesn't, and using your most valuable asset: time. We built Lazy so your skincare could keep up with your life, not the other way around. Being Lazy means glowing without guilt. More time for what matters. Less time in the mirror.

Our not-so-lazy ingredients.
Each ingredient in Double Duty is chosen for its proven function — no fillers, no fluff.

Every ingredient in Lazy formulas pulls its weight. Red Camellia for antioxidant glow. Bakuchiol for retinol-like results without irritation. Silver Ear Mushroom for plump, soothed skin. Niacinamide for brightening. Squalane and peptides for deep hydration and barrier strength. No fillers. No extras. Just actives that work hard so you can Stay Lazy.

First Slide Headline First Slide Headline

Second Slide Headline

This is the second slide with different content.

Third Slide Headline

This is the third slide completing your slider.

Call Mia

From grinder to born-again lazy, Mia is a Seoul-born, New York-based founder and cultural brand builder, redefining laziness as the ultimate power move. Her latest venture, Lazy, short for Lazy Skinscience, is a high-performance K-beauty brand built on a radical idea:  In a culture addicted to hustle, facing beauty burnout, lazy is intelligence. It's knowing what matters, skipping the rest, and feeling free about it.


Previously, she co-founded Sundae School, a cult brand featured in Vogue and The New York Times.
A CFDA member, former Wall Street alum and a serial entreprenuer, Mia knows the grind —
and proves the smartest ways are often the shortest ones. Her favorite train is the L, naturally.

Clear your skin. Clear your schedule.
Stay Lazy.